>_c0denail
/04case-study/web

Web / Commerce & Content

WEB & E-COMMERCE

Corporate websites, blogs, and sales-focused e-commerce experiences.

DURATION4–8 weeks
ROLEStrategy, UX/UI, frontend, and launch
SCOPEFrom strategy to launch
/web/overviewLIVE
CONTROL CENTERWebsites & Tools
+ NEW
First-class experienceMOBILE
Content controlCMS
Search foundationSEO
/01

PROBLEM & SOLUTION

Find the right problem. Build a simple system.

What did we need to solve?

Brand messaging, product content, and purchase journeys were inconsistent across pages, preventing visitors from reaching the information they needed quickly.

Because mobile experience, content management, and technical SEO were considered late, post-launch growth and measurement became difficult.

What kind of product did we design?

The content hierarchy was rebuilt around conversion goals, while brand storytelling, product discovery, and quote or purchase journeys were unified through a shared design system.

A manageable content structure, performance-focused frontend, and measurement events were included in the deployment foundation.

/02 — SCOPE

Technology, deliverables, and timeline.

The product scope was planned to create a verifiable, sustainable foundation that can expand in future releases.

Next.jsTypeScriptHeadless CMSPayment APIAnalyticsSEOVercel
01

Content strategy and site map

02

Custom responsive interface design

03

Product, category, and content pages

04

Cart, payment, or quote workflows

05

CMS and manageable content model

06

Technical SEO, analytics, and deployment setup

/03 — INTERFACE PREVIEWS

The product’s key screens.

The visuals below represent the solution architecture and contain no real client data.

01 / LANDING
01
01 / LANDING

Brand and product story

A conversion-focused landing experience that communicates the value proposition in seconds.

02 / CATALOG
02
02 / CATALOG

Product discovery

An interface that unifies categories, filters, and product details in a clear shopping journey.

03 / CONTENT
03
03 / CONTENT

Content hub

A manageable publishing area supporting search visibility and subject-matter expertise.

/04 — MEASURABLE OUTCOMES

The value created by the product.

Instead of actual sales or client figures, these are technical and operational outcomes that can be verified within the project scope.

01MOBILE

First-class experience

Core content and conversion journeys are arranged specifically for smaller screens.

02CMS

Content control

The team can update core copy and products without developer support.

03SEO

Search foundation

Metadata, indexing, and structured content are included in the technical foundation.

04MEASURED

Conversion journey

Critical buttons and form steps can be tracked through analytics events.

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